SOLUTIONS · CONSUMER GOODS
Consumer brands sell every SKU through three to five channels in parallel. Freight cost is per container. Margin is decided per SKU. 3PL fees are on a monthly CSV. Marketplace fees are in Seller Central. By the time the four sources reconcile, the next PO is already on water — and Q4 is six weeks away. TradeOS closes that gap: one record per SKU, from factory floor to channel sale, with landed cost, allocation, and compliance in the same place the shipment lives.
WHO THIS IS FOR
Consumer goods is a single operating pattern with six very different sets of constraints. EDMA models the shared bits — SKU granularity, multi-channel allocation, landed cost — and lets each sub-segment plug in its own compliance, batch, and lifecycle rules.
Seasonal goods with heavy size/color SKU multiplication. One style generates 30–40 SKUs across runs. Retail compliance for Target, Walmart, Nordstrom matters as much as product margin.
What's distinctSKU multiplication eats inventory forecasting.
FDA cosmetic regs, claims compliance, batch tracking with expiry dates, INCI ingredient disclosure. EU CPNP registration for cosmetics and MoCRA filings for the US bolt onto every SKU.
What's distinctCompliance is per-batch, not per-PO.
Furniture, decor, kitchen, textiles. Volume- and CBM-heavy shipping where freight class matters more than item value. Retail compliance and white-glove delivery for higher-ticket SKUs.
What's distinctFreight cost is the margin lever, not COGS.
Warranty management, FCC / CE / UKCA compliance, fast obsolescence on 12–18 month cycles. Serialization down to the unit for warranty claims and returns matching.
What's distinctEvery unit is serialized; inventory ages out.
CPSC compliance, age-grading, ASTM F963 / EN 71 testing per ship-to country. Q4 dominance — 60–70% of annual sales hit between September and December.
What's distinctThe year is one season; everything stages for it.
Pet supplies, sporting goods, outdoor, niche premium. Cuts across categories, unified by brand-strength plus multi-channel distribution — D2C, specialty retail, marketplace, sometimes wholesale.
What's distinctBrand carries the margin; channel mix carries the risk.
SKU LANDINGS · 30D
SHIP-2026-0721·CNTU3204188 · 1,200 units · 3 SKUs · CIF Long Beach · ETA Jul 21
In transit · CIF Long BeachFBA window at risk · SKU AP-019-BLK-MFOB Ningbo Jul 03 · ETA Long Beach Jul 21 · CFS Jul 24
600u
350u
250u
Auto-allocated against sell-through forecasts · editable
Based on 30d sell-through · channel fees · FBA risk
RECOMMENDATION
Shift 150 units of AP-019 from Target DC Ontario to D2C 3PL Reno. Target lane runs at 50% margin; D2C at 62%. Reorder PO still has 800u of Target cover from SHIP-2026-0654.
BLENDED MARGIN
58.4%
+3.1pp
NET ON LOT
$11,840
+$1,380
FBA RISK
Resolved
no chargeback
D2C COVER
38 days
vs 56 prior
THE PROBLEM
Consumer brands sell every SKU through three to five channels in parallel. The PO is in NetSuite, the inventory in Shopify, the marketplace fees in Amazon Seller Central, the 3PL prep fees on a monthly CSV. The seams hide the failures — and Q4 is six weeks long.
The 3PL prep fee is per-unit. The freight is per-container. Allocating it back to SKU is a monthly spreadsheet job — too late to inform reorders. By the time you see that AC-211 is a $0.40-margin product, the next PO has already shipped.
FBA inbound window slipped 2 days. The 3PL didn't update the forwarder. The marketplace deducts revenue automatically and the dispute window closes before anyone on your team has read the email.
You'd reorder earlier, but you can't see sell-through by SKU until it's too late. The factory's Q4 capacity is gone. The replenishment ships in air freight, the margin is half, and the alternative is going out of stock during the season that pays for the year.
ONE WORKSPACE
Open a SKU, see live inventory across every channel it sells on, its rolling sell-through forecast, its landed cost vs. net margin per channel, and the supplier capacity for the next reorder. Returns flow back to the same record. Compliance docs attach at the SKU, not the PO.
LIVE INVENTORY
REORDER · SUPPLIER CAPACITY
RETURNS · REVERSE LOGISTICS · 30D
PER-CHANNEL MARGIN · THIS SKU
4-WEEK SELL-THROUGH FORECAST
COMPLIANCE · ATTACHED AT SKU
PER-SKU PER-CHANNEL ECONOMICS
Landed cost is shared. Retail price is set by channel. Marketplace fees, 3PL pick fees, retail allowances, and chargebacks vary by channel. EDMA holds the actual after-fee net — not the headline price — and recommends the channel mix that wins the lot.
SKU AP-019-BLK-M · Per-channel margin
Amazon FBA
Marketplace · FBA Newark
NET MARGIN
42%
Volume lever · high inventory turn
Shopify D2C
Direct · 3PL Reno fulfillment
NET MARGIN
62%
Margin lever · brand control · data
Target wholesale
Retail · DC Ontario
NET MARGIN
43%
Distribution lever · brand visibility
CHANNEL MIX RECOMMENDATION
Atlas re-runs every shipment against 30-day sell-through and channel fee history. Current allocation lifts blended margin by 3.1pp vs. the auto-default.
BLENDED NET / LOT
+$1,380
58.4% blended · +3.1pp
DOCUMENT CHAIN · CONSUMER-GOODS VARIANT
Consumer-goods imports stack baseline trade documents on top of category-specific compliance — CPSC, CARB, Prop 65, FTC marking, retail UCC labels, and marketplace-specific paperwork. EDMA tracks every required document by counterparty, by destination jurisdiction, and by ship-to channel.
CI commercial invoice · PL packing list · BL bill of lading · CO certificate of origin · CPSC CPSC general conformity certificate · P65 California Prop 65 declaration · CARB CARB Phase 2 formaldehyde · FTC FTC textile/care labeling · UPC UPC / GS1 barcodes · UCC retail UCC-128 labels · ASN advance ship notice · APT FBA inbound appointment · RMA returns authorization template.
WORKING CAPITAL
Consumer brands fund the gap between paying the factory and collecting from the channel. EDMA holds the PO deposit, the inventory financing, the marketplace receivable, and the factor advance on the same record — with eligibility tested against the actual SKU and channel.
PO + INVENTORY FINANCING
Approved buyer programs and inventory-backed lines underwrite against EDMA's landed-cost view and supplier credit history — not a static balance sheet snapshot. Advances release on production milestones the supplier portal already records.
MARKETPLACE RECEIVABLE FACTORING
Most consumer brands on EDMA factor their Amazon receivables — the FBA 14-day disbursement window kills cash flow when production cycles require 60–90 days of upfront capital. Eligible settlements are scored, posted, and factored within hours, tied to the same brand's sell-through profile.
SEASONAL LINES · Q4 STAGED
Q4 lines staged against last-season sell-through and current-season supplier capacity. Open the line on the brand record, draw against booked POs, repay against the Amazon settlement waterfall — one record, one waterfall.
PLATFORM FIT
TradeOS is built as a stack of modules, AI products, and network portals. Consumer brands lean hardest on the SKU + multi-channel core, on the AI agents that handle marketplace and supplier comms, and on the retail-buyer and 3PL portals that compound across counterparties.
ProductsCORE
SKU-level catalog with variants (color × size × finish), channel-specific pricing matrices, marketplace fee config per SKU per channel. Style-and-variant model that survives 30-SKU multiplication without flattening.
OrdersCORE
Multi-channel allocation built into the order primitive. Retail compliance workflows for chargeback prevention — ASN, UCC-128, EDI 856/810 — tied to the ship-to and the channel SLA.
ShipmentsCORE
3PL coordination, Amazon FBA inbound appointments, retail DC delivery windows. The shipment record carries channel-level milestones so a slip on one leg auto-recomputes risk on the others.
AtlasAGENT
Marketplace fee questions ("What did Amazon deduct from Lot-018?"), shipment status to retail buyers, Q4 capacity questions to factories on WhatsApp / WeChat. Answers cite the underlying record.
Accounting AIAGENT
Channel reconciliation — Amazon settlements, Shopify payouts, retail chargebacks all reconcile to invoices. Per-SKU per-channel margin tracking that ties net cash received back to the landed cost on the shipment.
Bot StudioRULES
"When SKU sell-through drops below threshold, notify ops + draft markdown plan." "When shipment delays FBA appointment, auto-reroute units to 3PL." Triggers compose against the live record.
Client PortalPORTAL
Retail buyers — Target, Walmart, Nordstrom — get a branded portal with order status, ASN feeds, and EDI-compatible exports. One login replaces the routing-guide back-and-forth.
Logistics PortalPORTAL
3PL providers (ShipBob, Deliverr, ShipHero, ShipMonk, Flexe) update inbound + outbound milestones directly. The brand sees the same timestamps as the 3PL; no CSV round-trip.
Supplier PortalPORTAL
Asian factories upload production photos, QC docs, and packing lists in Mandarin. Atlas translates and reconciles to the PO automatically; the brand sees clean English and the supplier sees clean Mandarin.
MULTI-CHANNEL + SUPPLIER MIX
Suppliers on the left, brand at the center, channels on the right — each SKU runs a private graph through the network. EDMA holds it as one object so allocation, compliance, and margin all read the same source.
ONE EVENT, FIVE EFFECTS
The cascade is the point. EDMA holds the shipment, the SKU, the channel allocation, the marketplace appointment, and the marketing calendar on the same record — so a 4-day delay on one leg propagates through every dependency in the same minute it lands.
Total elapsed: under three minutes from the vessel slip landing on the shipment record to the marketing team seeing a queued campaign swap. Without EDMA, the same chain takes a day, runs through five tools, and a chargeback usually lands in the meantime.
VS. THE WAY IT'S DONE TODAY
| Capability | TradeOS | Cin7 + Shopify | NetSuite | A4 (specialty inv.) | Spreadsheet + email |
|---|---|---|---|---|---|
| SKU-level landed cost · live, not month-end | ✓ | approx | close-period | batch import | manual |
| Multi-channel allocation in one record | ✓ | 2 channels | via add-on | ✓ | manual |
| Marketplace fee reconciliation to SKU | ✓ | payout-level | — | payout-level | manual |
| Q4 demand-supply matching · SKU + capacity | ✓ | — | forecast only | demand only | analyst |
| 3PL coordination embedded (ShipBob, ShipHero, ShipMonk) | ✓ | via API | via API | via API | — |
| Retail chargeback prevention · ASN, UCC, EDI | ✓ | — | via EDI bolt-on | limited | — |
| Six sub-category coverage · apparel/beauty/home/electronics/toys/specialty | ✓ | apparel-led | generic | 2 verticals | — |
| Compliance per SKU · CPSC, CARB, Prop 65, INCI, MoCRA | ✓ | — | — | flat fields | PDF folder |
| Deploy time · first SKUs live | 3 weeks | 4–8 wk | 9–18 mo | 8–16 wk | today |
An inventory app handles the SKU. An ERP handles the close. A spreadsheet holds the channel mix — and breaks the moment two channels touch the same lot. EDMA is the operating record across all of them, SKU by SKU.
FREQUENTLY ASKED
Two-way sync. Inventory + landed cost flows from EDMA out to the channel. Orders + marketplace fees flow back into the SKU. Settlements reconcile to invoices monthly, at SKU + channel granularity. The channel stays the system of record for customer-facing data; EDMA stays the operating record for the supply side.
Book a 30-minute walkthrough. We'll model one of your top-selling SKUs — supplier to FBA to D2C — and show the landed cost, the per-channel margin, and the Q4 reorder waterfall on a single record.